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Custom Domain Setup Guide

Set up a custom domain for your Pattern Cloud storefront with DNS, verification, and troubleshooting steps.

Written by Veronica Paredes Sandoval
Updated this week

Connect your own domain to your Pattern Cloud storefront so customers can visit your branded URL instead of yourstudio.thepatterncloud.com.


Prerequisites

Before getting started, make sure you have:

  • An active studio account on The Pattern Cloud

  • A domain name you own (e.g. shop.yourbrand.com)

  • Access to your domain’s DNS settings (via your registrar or DNS provider)


Step 1: Add a DNS Record

Log in to your DNS provider and create one of the following records pointing to The Pattern Cloud.

Option A: CNAME Record (Recommended)

Field

Value

Type

CNAME

Host / Name

Your chosen subdomain (e.g. shop, editions, prints)

Points to / Value

setup.thepatterncloud.com

TTL

300 (or your provider’s default)

A CNAME record is recommended because it automatically adapts if our infrastructure changes.


Option B: A Record (Alternative)

Use this only if your DNS provider does not support CNAME records for your subdomain.

Field

Value

Type

A

Host / Name

Your chosen subdomain (e.g. shop, editions, prints)

Points to / Value

54.247.163.72

TTL

300 (or your provider’s default)


⚠️ Root Domains (Important)

Most DNS providers do not allow CNAME records on root/apex domains (e.g. yourbrand.com without a subdomain).

If you need to use a root domain, you can:

  1. Use an A record pointing to 54.247.163.72

  2. Use providers that support CNAME flattening / ALIAS records (e.g. Cloudflare, Route 53, DNSimple)

👉 We recommend using a subdomain (e.g. shop.yourbrand.com) for a smoother setup.


Provider-Specific Tips

  • GoDaddy: DNS Management → Add Record → Use only the subdomain (e.g. shop)

  • Cloudflare: Set proxy to DNS only (grey cloud) — avoid proxying

  • Namecheap: Advanced DNS → Add New Record → Use shop as Host

  • Google Domains / Squarespace: DNS → Custom Records → Add record


Step 2: Configure in Your Dashboard

  1. Log in to your Pattern Cloud dashboard

  2. Go to Settings

  3. Scroll to the Domain section

  4. Select Custom Domain

  5. Enter your full domain (e.g. shop.yourbrand.com)

  6. Click Save


Step 3: Verify Your Domain

  1. Click Verify after saving your domain

  2. The system will check your DNS configuration

  3. Once verified, your storefront will go live on your custom domain

⏳ DNS changes can take up to 48 hours, but usually complete within minutes.
If verification fails, wait 15–30 minutes and try again.


Troubleshooting

Domain not verified

Wait 15–30 minutes and retry. If it still fails, double-check your DNS record values.

Incorrect record type

Ensure you created a CNAME or A record (not TXT, MX, etc.).
The value must be exactly: setup.thepatterncloud.com

Root domain issues

If your provider rejects a CNAME on the root domain, switch to an A record or use a subdomain.

Cloudflare proxy enabled

Set the proxy to DNS only (grey cloud). The proxied mode can block SSL setup.

Cached DNS

Try:

Domain stopped working

Check your DNS provider — the record may have been modified or removed.


FAQ

Is HTTPS included?

Yes. SSL certificates are automatically provisioned after verification.

Can I use a root domain (e.g. yourbrand.com)?

Yes, but it depends on your provider. We recommend using a subdomain for reliability.

Can I switch back to a Pattern Cloud subdomain?

Yes — update it in Settings > Domain.

Can I change my custom domain later?

Yes. Update the domain and verify the new one.

Will my Pattern Cloud subdomain still work?

Yes — both domains will remain active.

How long does SSL provisioning take?

Usually a few minutes, but up to 1 hour in rare cases.

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