At The Pattern Cloud, we strive to create a seamless and transparent experience for both designers and buyers. One of the most common questions we receive is about pricing — how it's set and whether there's a standard across the platform.
Pricing Determined by Each Studio
It is important to clarify that the pricing of individual designs is set solely by each design studio. As a platform, The Pattern Cloud does not dictate or impose pricing; rather, we provide the necessary tools and marketplace for studios to showcase and sell their work independently.
Each studio establishes its own pricing strategy based on factors such as the complexity of the design, exclusivity, licensing terms, and overall market positioning. Studios set their own prices and input them directly into the backend of the system. TPC does not have the ability to change or adjust these prices in any way.
Industry Guidance and Standard Pricing
While we do not control pricing, we understand the importance of market knowledge and pricing benchmarks.
Leveraging our deep understanding of the industry, we can offer guidance regarding standard pricing trends to help studios make informed decisions. This guidance is based on our extensive experience and industry insights, but it is not a mandated pricing model — ultimately, the decision remains with each studio.
Transparency and Fair Practices
Our goal is to foster an environment where creativity thrives and business transactions remain fair and transparent.
We encourage studios to price their designs in a way that reflects their artistic value while remaining competitive within the marketplace. Buyers, in turn, can rest assured that pricing is determined independently by the creators, ensuring a fair and open marketplace.
Configuring Exclusive Territory Pricing
The following guide walks you through how to set up and configure your exclusive territory pricing in the backend. You can also watch the step-by-step video walkthrough below:
Step 1: Access Pricing Settings
Navigate to the Design Management section in your backend and click on Pricing to view all your pricing settings.
Step 2: Adjust Tax Rates
If applicable, modify your tax rate here. Please note that tax is only applied to customers purchasing designs from within your country.
Step 3: Configure Checkout Options
Enable or disable the following checkout options as needed:
Discount codes — allow customers to apply promotional codes at checkout
Invoice payment — give customers the option to pay by invoice
These are default settings that apply to all new customers, but they can be customised on a per-customer basis from individual customer profiles.
Step 4: Set Exclusive Territory Pricing
The territory pricing section breaks the world down into regions. For each region you can:
Set your exclusive design price in the local or preferred currency
Add multiple currencies and price points per region
This allows you to offer region-appropriate pricing to your global customer base.
Step 5: Pricing Strategies & Guidance
Not sure what to charge? Our Help Centre includes guidance on average industry prices and pricing strategies to help you position your designs competitively. You can also ask our support chatbot directly for recommendations.
Step 6: Finalise Your Pricing Configuration
Once you're happy with your setup:
Adjust all price points to your desired values
Ensure all currencies you want to offer have been added to the system
Check that your exclusive pricing is consistent across all relevant regions
💡 Don't forget to click Save once you've finished — unsaved changes will be lost.
Territory Shipping
Need to charge different shipping rates depending on where your customer is based? The Territory Shipping feature lets you set specific shipping costs per region — so customers in Australia, the US, Europe, and beyond are each charged the correct rate automatically at checkout.
Need help? Reach out to us at [email protected] and we'll be happy to assist.