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Add Google Analytics to your storefront

How to add your Google Analytics or Google Tag Manager ID to your storefront.

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Written by Sophie Mcdonald

To see how customers use your storefront, add your Google Analytics or Google Tag Manager ID. This guide shows you where.

Open Integrations

  1. In the menu, open Configuration, then Settings.

  2. Click Integrations.

The Storefront tracking row on Integrations, with GTM off · GA4 off

Add your ID

  1. Click Storefront tracking to open it.

  2. Type your GA4 Measurement ID. It starts with G-, for example G-AB12CD34EF. You'll find it in Google Analytics, under Admin > Data streams.

  3. If you use Google Tag Manager, type your GTM Container ID instead. It starts with GTM-.

  4. Click Save changes.

Storefront tracking open, with the GTM Container ID and GA4 Measurement ID fields, and Save changes

You'll see Tracking settings saved. Tracking only counts customers who accept analytics cookies on your storefront.

The GA4 Measurement ID saved, with the message Tracking settings saved
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