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Brand your storefront

How to change your storefront's colours, check them in the preview and save them.

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Written by Sophie Mcdonald

Your storefront, where customers browse and buy your designs, can use your studio's own colours. This guide shows you how to change them, check them in the preview and save them.

Open the Storefront Theme

  1. In the menu at the top of the page, click Configuration and choose Website.

    The Configuration menu open, with Website and Settings
  2. On Website Settings, click the Storefront Theme tab.

    Website Settings with its tabs: Appearance, Storefront Theme, Design Detail Page, Design Preferences, Emails, Content and Domain

Your studio's logos are on the Appearance tab of the same page, under Studio Logos.

Your brand colours

Under Brand Colors you'll find:

  • Primary Color: used for buttons and primary actions.

  • Primary Hover Color: shown when a customer points at a button. Tick Auto-derive from primary (darken 15%) and it is worked out for you.

  • Accent Color: used for links and secondary highlights.

  • Add to Cart Color, in the Add to Cart Button box: the colour of the Add to Cart button on the design page, quick view and pinboards. Leave it unset to keep the default dark button.

The Brand Colors section: Primary Color, Primary Hover Color, Accent Color and the Add to Cart Button box

Change a colour

  1. Click the colour bar of the colour you want to change.

  2. Pick a new colour. If you know its code (for example #2F6F73), you can type it in the box beside the bar instead.

    A new teal Primary Color, the Login Preview's Sign in button in the same teal, and the You have unsaved changes notice
  3. Check the preview on the right. Login Preview shows your customers' sign-in page; click Browse Preview to see your marketplace.

    The Browse Preview of the marketplace, with the Browse link and the View All Designs button in the new colour

Until you save, a notice at the top says You have unsaved changes.

More options

Below Brand Colors, more sections open with a click: Page Colors (background, surface, text and header colours), Typography (the fonts for body text and headings), Login Page (the layout, branding and background of the customer login), Marketplace Display (the homepage hero, card style and featured pinboard) and Footer (the text in the bottom-left of the storefront footer).

The Page Colors, Typography, Login Page, Marketplace Display and Footer sections, with the Save Theme and Reset to Defaults buttons

Save your theme

  1. Click Save Theme.

  2. A message, Storefront theme saved successfully, confirms it. Your storefront now uses your new colours.

    The Storefront theme saved successfully message

To go back to the original theme, click Reset to Defaults and confirm. This resets every setting on the Storefront Theme tab, not just the colours, and can't be undone.

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